Three Reasons to Invest in Professional Real Estate Photos


Regardless if you are a listing agent or trying to sell your property on your own, nothing can help you attract more potential buyers like professionally taken photographs.

With the advent of the smart phone, everyone now has a camera with them at all times but are these cameras and the images they produce enough? Here’s three reasons why to invest in professional photography services.

Reason #1


Did you know that according to, 92% of homebuyers use the internet as a component of their home search. That means that the images that you use to represent your property can directly affect the selling price, how quickly it sells, and most importantly if it sells at all.

Like so many things, first impressions are everything. If a prospective buyer doesn’t feel that immediate attraction to a property when they see it online, there’s a strong possiblity they will simply move on to other options costing you the potential sale. Make sure your images all have that wow factor that grabs their attention and makes them want to see more.

Reason #2


To properly photograph rooms to truly show their spaciousness, you’ll have to photograph them with a wide angle lens. The problem with photographing with a wide angle lens is that it begins to distort the straight edges like molding and doorways to the point that your home now looks like a fun house. A professional photographer knows the tips and tricks to minimize these distracting elements and even correct them later in the image editing process.

It’s these little adjustments and fine tuning to an image that make all the difference and can only be done by a professional photographer with the proper software.

Reason #3


While we are on the subject of the proper software, let’s not forget the camera equipment needed to professionally capture the property. A professional real estate photographer will also travel with assorted lighting equipment to help fill in shadows if necessary and to use additional light to highlight and create depth in the shot making the location look more inviting.

Now that you know some of the top reasons for not taking your real estate photos yourself, you can see how important it is to hire a professional photographer. 

While all of that might be fine and good, I know the one question still weighing on your mind and rightfully so – how expensive is it? It’s surprising inexpensive given the importance and as you’ve learned potentially the difference between getting the asking price and getting only a reduced offer.

Consider this. If you fixed up your real estate or painted or made any other improvements prior to listing, can you think of anything that is as important as professional photographs for the return on investment?

Contact me to discuss your real estate needs and to schedule an appointment.